The Diplomat, a venerable outpost on the South Florida coast, has been refreshed and relaunched with the assistance of the Korn Design crew. Principal Denise Korn says that her major objective was to deliver again the mystique and ethos of a bygone period, and reintroduce it as a vibrant hub and vacation spot. Her answer is to a mix of “proudly owning the seashore” within the new identify, The Diplomat Beach Resort, and reinjecting the whole property with a way of “one thing new beneath the solar.”
The challenge included positioning, print communication, in-room model integration, and on-line advertising and marketing. Typography is a mix of hand-drawn components combined with new cuts of contemporary typefaces which might be deliberately spherical, pleasant, and paying homage to Trendy sensibility. The signature coral colour is impressed by the MiMo architectural interval of soppy however saturated seashore palettes. Illustrator Greg Kletsel, a SoFla native, labored with Korn to create a enjoyable campus map that greets visitors of their key packets and permits them to discover all the property’s choices.