TrademarkVision is an Australian startup that’s received contracts with the European Union Mental Property Workplace (EUIPO) and IP Australia. It’s purpose is to develop algorithms that may detect and examine logos, serving to you keep away from trademark infringement.

It’s a bit like Google’s reverse picture search, or TinEye, besides extra centered as a result of the outcomes are pulled from a database of logos.


It wants growth with arranging outcomes by closeness (as seen within the Adidas comparability), and it’s solely as complete as the quantity of logos within the database, however looking by picture is clearly higher than looking by phrase, as a result of a single mark can usually be described utilizing totally different phrases.

There’s a 14-day trial on, or you’ll be able to take a look at it by looking EUIPO’s database with the free eSearch useful resource (EUIPO not too long ago integrated TrademarkVision’s picture recognition).

IP Australia hasn’t but integrated TrademarkVision into its search tool.

Through Mashable.

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