I have always been a big fan of exploring different creative techniques beyond the standard mindmaps and moodboards that many designers use. For a recent project I needed to create some characters for a comic strip about the adventures of a startup. It was a project I was working on along side Constantina Katsari-Muston, who had the initial idea and was creating the dialogues. The first thing I needed to do was create the person with the start-up and we decided he would be 20-30s male.
So I decided to turn to Freewriting to help. Freewriting is a creative technique where you give yourself a time limit and then write without stopping for that time. If you can’t think of what to write you just repeat yourself or write rubbish. The theory is that this doesn’t give the brain time for censorship, allowing ideas to flow that you might not have thought of. I freewrote anything I could think of about the ways I could create the character – from using a shoelace to changing the scale of my drawing surface from very large to very small. You can read more about my freewriting here.
I had also recently watched a great Ted talk by Laurie Rosenwald who talks about working quickly and getting back to experimenting with real materials rather than sticking on the computer. This let’s you make deliberate creative mistakes
I took Rosenwald’s advice and started experimenting, and introduced some of the ideas from my freewriting.
Even though it was really scrappy there was something I really liked about the sticky note people (the small scale from my freewriting) and so I worked it up a bit.
Then it was incorporated with Constantina’s dialogue. This is a look at the way start-up founders have a tendency to ask friends and family about their idea, when they should really be finding out if their potential customers really have the problem they are trying to fix.
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