El Pollo Loco goes again to its East L.A. roots with the model’s first work from its new artistic company of report, Vitro. The “Street to Authenticity” marketing campaign spans tv, digital, social and out-of-home promoting.  A brand new mural on one of many chain’s L.A. places, by artist Jorge Gutierrez, units the tone. The marketing campaign’s 15- and 30-second movies/TV spots had been shot by David Gelb, often known as the director of the 2011 documentary Jiro Dreams of Sushi and the Netflix documentary sequence Chef’s Table. El Pollo has greater than 400 company- and franchisee-owned places in California, Arizona, Nevada, Texas and Utah.

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The artistic captures El Pollo’s origins in “the colourful Latino coronary heart of L.A., the place fire-grilled rooster is a culinary and cultural artwork type,” mentioned the corporate’s CMO, Ed Valle. Provides Vitro CEO Tom Sullivan: “There is no such thing as a denying the immense affect that the colourful character and character of LA has had on El Pollo Loco, and it turned clear to us our marketing campaign wanted to inform this hometown story. We’re proud to debut Road to Authenticity which highlights the standard and authenticity of El Pollo Loco by means of a good looking and engaging travelogue showcasing precisely what conjures up all the things they do and have finished for over 30 years.”

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