Blogpost by Jim Copacino, Chief Inventive Officer and Co-Founding father of Seattle-based advert company Copacino + Fujikado

You simply framed your newly-minted diploma and you’re able to rap your knuckles on each advert company door you could find. You like the creativity, the vitality, and the glamor the business guarantees. But slightly voice at the back of your thoughts that asks, “Am I actually minimize out for this?”

Not everybody settles comfortably into their first profession transfer. (A current Gallup Ballot reviews that Millennials modified jobs 3 times extra regularly than non-Millennials final yr.) Earlier than you begin your job search, it might assist to contemplate the seven persona traits that may reliably predict success for an advert company worker.

The Lifelong Learner

As a child, one among your first phrases was “Why?” You need to understand how glaciers had been shaped, how microchips work, and what makes an advert marketing campaign profitable. You see life as a large, joyous classroom. What’s extra, you’re adept at taking studying from one space, and making use of it to a different. (Who knew line from Hamlet could be helpful in a artistic transient for a life insurance coverage firm?) Ask your self: Do you learn extensively? Are you more likely to enroll in courses after commencement for the sheer pleasure of studying? What new hobbies or pursuits will you pursue this yr?

The Downside Solver

You don’t see an impediment as a headache or a disaster. You see it as mountain to climb and also you experience each step up the slope. You might have a powerful set of instruments in your backpack: Rigorous logic, artistic creativeness, and dogged dedication. You take a look at an issue from each angle and push past the anticipated. What’s extra, you’re intellectually and emotionally trustworthy when evaluating your work. Ask your self: What are two issues have you ever confronted not too long ago — one which led to success, and that didn’t? What did you study from every?

The Rebounder

You get knocked down, however you stand up once more. You visualize a aim and rise above the inevitable setbacks. You might have the grit that lets you regard a stumble as merely one other step on the best way to victory. You persist when others waver, remaining optimistic and energized. Cynics name you a Pollyanna. We name you One Powerful Cookie. Ask your self: Are there examples of grit and perseverance in your life? How do you deal with setbacks and disappointments?

The Collaborator

You had a fitness center trainer who mentioned, “There’s no I in workforce” and also you took the cliché to coronary heart. You already know there’s nothing fairly as exhilarating as when a gaggle of individuals—working with shared function and goodwill—obtain one thing outstanding. Deflecting private reward, you’re fast to credit score the workforce for achievement. Ask your self: What was one of the best workforce effort you had been ever a part of? What made it particular? Are you energized by workforce dynamics, or are you extra snug working solo?

The Accountable One

Probably the most harmful weapons in a corporation is the pointed finger. When the stuff hits the fan, it’s simple in charge another person or deny accountability. However you don’t run from duty, you embrace it. You’re keen to work by a thorny downside or champion a daring thought. You’re additionally keen to take the warmth when issues don’t work out. Ask Your self: Do I’ve a historical past of taking duty for robust issues and troublesome conditions? Are you keen to face up and be accountable when issues go mistaken?

The Regular Hand

David Ogilvy described an advert company as “an emotional hothouse” with tight deadlines, the stress to carry out, massive egos, and demanding shoppers. It’s not for everybody, however adversity brings out one of the best in you. Certain, you’re feeling your abdomen churning when the stress mounts. However you don’t present it. Like a surgeon or a reduction pitcher, you’re cool beneath fireplace. As a fringe profit, your regular demeanor manages to calm everybody else down. Ask Your self: How do you reply to battle and stress? What are your methods for coping with difficult conditions and personalities?

The Social Animal

Promoting is a workforce sport nearly all the time carried out in live performance with colleagues, shoppers, and distributors. That’s fantastic with you, as a result of you’ve gotten the emotional intelligence to learn folks and conditions. You have an interest in others’ life tales. Your empathy and humanity places folks relaxed.  Ask Your self: Are you curious about human nature? Are you able to discover a solution to perceive and relate people who find themselves completely different from you? Are you actually observant and empathetic of the folks you meet?

Nobody expects you to be distinctive in every of those areas, however these are the composite qualities of the profitable company skilled. Take an unflinching self-audit and resolve when you have the precise stuff. If the reply is sure, then what are you ready for? Begin knocking on these advert company doorways.



 Copacino + Fujikado is a Seattle-based advert company. Its shoppers embody the Seattle Mariners, Chateau Ste. Michelle Vineyard, and Holland America Line amongst others. Jim Copacino‘s resume contains management positions at Y&R, Chiat/Day, McCann-Erickson and Cole & Weber. Over the course of his promoting profession, he has received dozens of awards, together with One Present Pencils, Emmys, Tellys, Radio Mercury Awards, and the coveted Cannes Gold Lion for his work on Alaska Airways.

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