Pavement, the San Francisco artistic and design studio, developed the branding and packaging for Cooper’s Traditional, produced by Cooperstown Distillery and described as “the best, smoothest whisky to come back from their distinctive line of handcrafted, artisanal spirits.”

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Pavement sought to mirror the corporate’s appreciation for American historical past and, after all, its admiration for native boy made good – creator James Fenimore Cooper. The identify pays homage to the creator, whereas the gold embossed lettering, deep indigo blue background and traditional design on individually numbered bottles speaks to craftsmanship and custom.

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