Following the launch of Hive in the UK, Wolff Olins helps introduce the model into seven North American markets with a new visible id system and tone of voice. The consumer offers a mixture of software program, services that create a related “good residence;” the consumer wished a appear and feel that higher captured the extra human and life-style prospects of what the expertise is about. Rosie Isbell, Design Director at Wolff Olins, explains, “We wanted to assist the Hive model be human in a tech-heavy and complicated market. All whereas making a design system that could possibly be stretched throughout their whole expertise.”
The visible id makes use of panels and shifting views to mirror the individuality of every particular person’s houses and convey extra flexibility to the system throughout world platforms and channels. As well as, the colour palette has been brightened to create a extra approachable, pleasant and energetic really feel, and the tone of voice has been crafted to assist the model inform extra human tales about related houses for actual individuals.
The North American rollout contains a new web site and “Let’s Get Dwelling” promoting and digital marketing campaign. Extra credit on the general challenge includde: Jack Wells and Jack Starks from Writing Club for tone of voice tips; and CHI Promoting and Added Worth companies.